Ordinary People

Cameron "Cam" Couch began his career in the local music scene of Tacoma, WA, as a music video and film director, writer and editor in 2004. Over the years, Cam has established himself as a respected figure in the Region's creative community. In 2016, Couch co-founded Mutiny Films with Samuel Laseke, continuing his journey through visual storytelling. In 2020, Tom Hutch recruited him to join Hitz Media, marking the start of a successful partnership that has proven fruitful through both music and film industry. Cam, now the leader of Hitz Media, is continuously finding more talent to be vetted by his partners Tom Hutch and Nater Youngchild. Additionally, Couch holds various acting credits across both small and large productions. While he has long retired from performing music, Couch remains active as a music producer, audio engineer, and studio vocalist for numerous artists and projects, including LaRussell, Rappin' 4-Tay, Mark Battles, Big Rube, X-Raided, and many others.

Rappin' 4-Tay (aka Anthony Forté) became a West Coast legend recording artist in the 90's, and made his name by turning his success into a platform to help other West Coast artists succeed. He was a staunch believer in hand-ups over hand-outs, and spent his life lifting others up around him. San Francisco-based Rappin' 4-Tay was fresh out of high school when he debuted on record on Too Short's "Don't Fight the Feelin'" (from Life Is...Too Short). A conviction for selling marijuana landed him in prison for ten months, but he returned in 1991, forming Rag Top Records with friends Franky J and Fly. In January 1992, they released his debut, Rappin' 4-Tay Is Back!!!. His second album, Don't Fight the Feelin', made him a local favorite, due to his hardcore style, which didn't romanticize the ghetto. After 1995's I'll Be Around, 4-Tay returned a year later with the celebratory Off Parole. 4 tha Hard Way followed in 1997, and he resurfaced two years later with Introduction to Mackin'. He was also featured on Tupac Shakur's (aka 2pac) certified platinum record Only God Can Judge Me.

Whitebear is a rising rap artist from Seattle who has been making waves in the music scene with his unique style and impressive talent. Born and raised in Washington state, Whitebear grew up listening to west coast music and has been heavily influenced by artists such as e40, Mac Dre, and Sugafree. As a member of the rap group Deadly Poets, Whitebear honed his skills as a rapper and became known for his clever wordplay and witty delivery. However, he eventually decided to pursue a solo career, and has since released several singles, featured verses, cyphers and mixtapes. One of Whitebear's biggest strengths as a rapper is his versatility. He is equally comfortable rapping fast or slow, and can switch up his flow and delivery on a dime. His lyrics are often infused with humor and wit, and he has a talent for rapping about controversial topics such as drug use and social justice issues. In recent years, Whitebear has become known as a "Hitz cannabis artist" due to his frequent references to marijuana in his music. He has been open about his use of the plant and believes that it has helped him to become more creative and focused as an artist.